It won’t be easy at the beginning but you need to persevere- Dr Mustapha advises Brand Bissa Concept over project

Former Member of Parliament for Ayawaso North, Dr. Mustapha Ahmed, has urged officials of the Brand Bissa Concept to “persevere” in ensuring the success of the “Book the Bissa Child” project.
He says the project to distribute 10,000 exercise books to Bissa children is laudable but will demand time and hard work backed by thorough feasibility studies.
The former sports minister said this when the BBC paid a courtesy call on him at his office on Saturday.
The meeting with the medical doctor at the magnificent Palzah Plaza in Ogbojo, Accra, was one of a kind and looked into ways to streamline operations to make the project a success.
“I have embarked on similar projects in the past where I designed exercise books and distributed them; it was a nice project but a challenging one,” he said.
“In the beginning, it won’t be easy, but you must persevere to achieve the result, which is all part of the contribution to zekula.
“Some of us are gradually fading out, and it’s good we have some of you, the younger ones, already picking it up from us.
“You are lucky that with your generation, there are various platforms for you to explore due to technology. You have the opportunity now; you can make it, but don’t be complacent.”
The meeting with the former lawmaker forms part of the BBC’s agenda to drum up support for the project, which was launched on September 1.
He is one of two health experts expected to be met by the BBC in 24 hours following the meeting with experienced midwife Hajia Damata on Friday.
Before meeting Dr. Mustapha, the BBC had met with other Bissa top brass, such as Greater Accra Bissa Chief Mohammed Ali Dabre III, Chief Razak Bambara of Darkuman, Nii Klortia, and other prominent personalities within the Bissa fraternity.
The Book the Bissa Child project is meant to distribute 10,000 books between September 2020 and the first quarter of 2021.
It is a project that, if successfully executed, will provide additional support for uniting the Bissa people at the grassroots level, the BBC says.
It has received widespread endorsement, and according to the officials, the BBC is “working assiduously to ensure a first batch of donations will be done within October”.

About the Book The Bissa Child Project
The project is an innovative way adopted by the Brand Bissa Concept to build and market the Bissa image across the country and beyond.
In our bid to improve education among the bissa communities across the country, the BBC is embarking on an initiative dubbed the Book the Bissa Child project in the coming months.
This program aims to donate thousands of customized exercise books to Bissa children at the primary, junior high, and senior high levels.
This is aimed at supporting the young children from the Bissa fraternity in their education.
The books will be customized with images of Bissa men and women of iconic brands such as chiefs, business gurus, civil servants, sports icons, and media icons who have built huge reputations to be recognized as role model figures for Bissas.
It is targeted that between October 2020 and the first quarter of 2021, about 5000 Bissa children would have benefited from the project, with the belief that most of the younger generation of Bissas would have come to appreciate the fact that there have been great men and women within the fraternity whose works are enough for one to learn from and be guided by.
About Brand Bissa Concept (BBC)
Brand Bissa Concept is a burgeoning organization that provides marketing, public relations, and event management for the development of communities.
It is an all-bissa management outfit that aims at creating and initiating cutting-edge projects that will help promote the Bissa fraternity as a contribution to Ghanaian society.
What we stand for
The BBC believes that image building is the biggest asset for every individual in institutions.
The coming years will see the BBC come up with various innovative outreach programs that will touch almost every Bissa in all spheres of life.
From the business sector, agriculture, education, and sports, the BBC aims to use our expertise to add value to all the aims and aspirations of every Bissa found in these aforementioned sectors, with a focus on the up-and-coming youth of the fraternity.