Brand Bissa Concept launches ‘Book The Bissa Child’ project

The Brand Bissa Concept (BBC) has launched the “Book the Bissa Child”, which aims to provide exercise books and other educational materials to thousands of of Bissa children across the country. 

As part of the initiative 10,000 exercise books have been earmarked for distribution to Bissa children in the Basic and second cycle institutions.

This comes after weeks of broader consultation with stakeholders and some prominent Bissas, including chiefs and business owners who have wholeheartedly welcomed the move.

The exercise books have been branded with the images of some the Bissa  personalities, Bissa-owned businesses and Bissa logo. It will also carry a brief history of the Bissa ethnic group, details of the project indicate.

It is the BBC’s maiden project to be launched since it’s formation in July.

Announcing the birth of the project in Accra on Tuesday, the Chief Executive Officer of the group Mohammed Abdul Malik Guerm said this is the maiden project the BBC is embarking upon since it’s formation and official launch in July this year.

“After  broader consultations with some Bissa top brasses, the BBC is proud to launch this project, which  comes as a major educational support to most Bissa children in the various communities,” he said.
“This is just one of many innovative programs we plan to bring to the fore for the benefit of the Bissa fraternity.

“It’s a huge project born out of a big dream to build a brand, we don’t expect it to be easy, and of course Bissas are not known to be lazy, so we are going to work to make it a reality.
“We will call on all Bissas and many other Ghanaians for their support to make this project achieve success.”

Samples of the exercise books released on Tuesday depict the images of high profile Bissa personalities such as the Bissa Chief of Greater Accra Region, Mohamed Ali Dabre III, the Bissa Chief of Darkuman Abdul Razak Umar Bambara, Madam Habiba Sumani, who is the Director of Entrepreneurship Development at the National Board for Small Scale Industries (NBSSI) and the Black Stars B Coach, Ibrahim Tanko

Prior to Tuesday’s launch, the executives of the organisation had embarked on series of visits to garner support from Chiefs, opinion leaders, businessmen and women from the Bissa Communities in the Greater Accra region.

According to Abdul Malik Guerm, his outfit also has had extensive discussions with Bissas in the other regions, including those in the diaspora, who have pledged their support.

He says the project has received massive endorsement from the Bissa fraternity and he is optimistic the result will be massive.

Killing more than two birds with a stone
The “Book the Bissa Child project”, according to Malik Guerm, is a strategic branding move that will come with enormous benefits to Bissas.
He revealed that his outfit had to consider a lot of things before opting to go for book donation, which he says is akin to “killing more than two birds with a stone”.

“We have had to settle on donating branded books to our younger ones considering the multiplicity of benefits it may come along with, which we at BBC are very convinced about,” he said.
“You are looking at a learning material that comes as a support to many Bissa children in schools, it also brings that role model effect to that child, after getting to know the images and history of those individuals behind the books. “These same branded books will help in the image-building of those Bissa men and women of repute and serve as an advertisement for the businesses owned by Bissas.

“And by the inter-tribal literature we have in this country, this exercise will  land us into the community development agenda we stand for, a virtuous circle it will look like, and is akin to killing more than two birds with a stone”.

He said the donation will be done in batches at various communities across the country, adding that the “organisation will keep on engaging other individuals and Businesses for their supports”.

Amid the covi-19 fight, Government has announced that only Form 2 Senior High School (SHS) and Junior High School (JHS) students are to return to school from October 5 to December 14, 2020, to complete their academic year. The next academic year will resume in January 2021.

Mr. Abdul-Malik Guerm further appealed to Bissas and other well-wishers for support to ensure continuity and success of the project.

About The Book The Bissa Child Project

This project is an innovative way adopted by the Brand Bissa Concept to build and market the Bissa image across the country and beyond.
In our bid to improve education among the bissa communities across the country, BBC in the coming months is embarking on an initiative dubbed: the Book the Bissa Child project.
This program aims at donating thousands of customised exercise books to Bissa children at the Primary, Junior High and Senior high levels.
This is aimed at supporting the young child from the Bissa fraternity in their education.
The books will be customised with images of Bissa men and women of iconic brands such as chiefs, business gurus, civil servants, sports and media icons, who have built huge reputations to be recognised as role model figures for Bissas.

It is targeted that between October 2020 and the first quarter of 2021, about 5000 Bissa children would have benefited from the project, with the believe that most of the younger generation of Bissas would have come to appreciate the fact that there have been great men and women within the fraternity, whose works are enough for one to learn from and be guided by .

About Brand Bissa Concept (BBC)

Brand Bissa Concept is a burgeoning organisation that provides Marketing, Public Relations and Events management for the development of communities.
It is an all-bissa management outfit which aims at creating and initiating cutting edge project that will help promote the Bissa fraternity as a contribution to the Ghanaians society.

What we stand for

The BBC believes in image building as the biggest asset for every individual in institutions
The coming years will see BBC coming up with various innovative outreach programs that will touch almost every Bissa in all spheres life.
From the business sector, Agriculture, to education and sports, the BBC aims at using our expertise to add value all the aims and aspirations of every Bissa found in these aforementioned sectors, with focus on the up and coming youth of the fraternity.