Brand Bissa Concept (BBC), operators of a leading online news portal serving the Bissa community, has officially transitioned to a new domain name: BissaNews.com, in a strategic move to enhance its online presence and brand identity.
This comes after permanently losing their previous bissanewsonline.com domain due to expiration.
The securing of the new domain marks a significant milestone after four years of growth and evolution for the platform, which initially started as bissanewsonline@wordpress.com in 2020.
In a press release on April 25th, the company stated that the old domain was lost in early March 2024 when hosting expired and renewal efforts failed per web hosting rules.
“Despite efforts to renew, the delay resulted in the domain becoming unavailable,” said Brand Bissa Concept CEO Parrzaa Abdul Malik.
“To continue providing news coverage, we have immediately secured the new BissaNews.com domain to reflect the company’s commitment to delivering a seamless and user-friendly experience for readers within the Bissa community and beyond.
This is timely because the Zekula Festival is just a few days away, and we have a big role to play.”
While regretting the original domain loss, excitement was expressed about relaunching on the streamlined new platform to uphold their “commitment to quality journalism.”
It says the move marks a significant stride towards building credibility and establishing a stronger online presence.
“The new BissaNews.com website allows us to strategically transition our reporting and continue serving the Bissa community,” according to the release.
“The domain is shorter, more concise, and easier to remember, making it more accessible for readers to navigate to the website,” Malik stated.
“With the new domain name in place, the Bissa community can look forward to an enhanced online news experience, seamless navigation, and a stronger brand identity for their trusted news source, backed by the BBC’s dedication to projecting and promoting the Bissa community through various initiatives.”
The company added that all previous news covered under BissanewsOnline has been well saved and available on the new domain, while advising readers that searches for bissanewsonline.com will be unsuccessful moving forward.
“To access the latest content, they should visit BissaNews.com instead,” it said.
Losing an established domain can severely impact a publication’s visibility and audience reach.
However, promptly securing BissaNews.com minimises disruption while modernising its brand identity as it continues serving the Bissa community.
Cher petit frère, c’est avec joie que je découvre ton immense talent journalistique et le travail gigantesque que tu abats pour la communauté Bissa a travers la toile. Je dis longue vie à bissanews.com, ce nouveau bébé qui vient succéder à ton tout premier aujourd’hui caduc malgré tes efforts de récupération restés vain. Fasse Allah que cette plate-forme rassemble au delà de tes attentes. Bon vent à bissanews.com, bon vent Parrzaa que dis-je, bon vent Danzaa!